There is no better place in the world to have a captive audience than in an elevator. The person standing next to you on the elevator for the next 30 seconds could be a new client tomorrow. But, you will never know unless you make an impression on the person. How do you captivate a person within 30 seconds? You create the ultimate elevator pitch!
Getting Started
Nothing can be more uncomfortable than trying to start up a conversation with someone you don’t know, especially when you are confined to a small space like an elevator. However, you just need a short pitch that begins with an introduction. Briefly, mention a hot topic related to the industry. Once the other person is intrigued by your comment go to the next step.
Act Quickly
You only have a few more seconds so make them count! Briefly tell the person your name and how your company can help them. This sparks the person’s interest and gets their mind working about all the benefits they will receive if they use your service. This actually leaves the person wanting to learn more from you.
Provide a Business Card
Business cards are still a large part of networking. Always carry your business cards at all times because you never know when opportunity will strike. Before you step off the elevator hand the person you are speaking to your business card. Follow up with you hope to discuss more details with them soon.
Elevator pitches are a quick easy way to network and attract clients. Perfect your elevator pitch by pretending to be the person you are speaking to. Ask yourself the following questions when creating your pitch.
- How would you like to be greeted in an elevator?
- What short sentence regarding your field will spark a response?
Another essential ingredient to the elevator pitch is the presentation, meaning the way you look. As a business owner, you always need to be thinking you can meet clients at any moment, even at your local mall, grocery store or during your Saturday golf game. While going to the store in your sweatpants might seem like a good idea on a Sunday afternoon, it’s not. You don’t have to walk around in a three piece suit every day. However, you do need to look presentable. Remember a brief elevator ride can gain long term business. Create your elevator pitch today!